Privacy Policy

Effective Date: February 27, 2025

Diamond Appliance Group ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website (diamondappliancegroup.com) or make a purchase. It applies to customers and visitors within the United States. By using our services, you agree to the practices described in this policy. Information Collection.

We collect personal information from you when you interact with our site, such as when you place an order or contact us. The information we collect includes:

• Name
• Email Address
• Shipping and Billing Address
• Payment Information (e.g., credit card details)

We collect this information for the purpose of processing your orders and providing customer service. For example, we use your name and address to ship your product, your payment information to bill you for the purchase, and your email to send order confirmations or respond to your inquiries. We do not collect any more data than necessary to fulfill these purposes.

Data Sharing

We do not share your personal information with third parties for their own marketing or other independent uses. Your information is used solely by Diamond Appliance Group to fulfill orders and support you as our customer. The only exceptions to this are trusted service providers who help us operate our business and deliver services to you - for example, payment processors to securely process transactions or shipping companies to deliver your orders. In such cases, these partners receive only the information needed to perform their function (e.g., the shipping carrier gets your address) and are contractually obligated to keep your data confidential and use it only for the designated purpose. We do not sell, rent, or trade your personal information to anyone.

Cookies & Analytics

Our website uses cookies and similar tracking technologies to enhance functionality and user experience. Cookies are small text files stored on your device when you visit our site. We use cookies for essential site features - for instance, to remember items in your shopping cart, save your preferences, or keep you logged in as you navigate through our pages. These cookies help make our website work smoothly and personalize your experience.

We also use Google Analytics to track website performance and understand user behavior. Google Analytics sets its own cookies to collect anonymous usage data such as which pages you visit, how long you stay, and how you found our site. No personally identifiable information (like your name or email) is collected through Google Analytics. The information collected by Google Analytics (such as IP address and browsing patterns) helps us analyze website traffic and improve our services and content. This data is aggregated and used for statistical purposes, allowing us to make informed decisions about website improvements and marketing strategies.

You can control or disable cookies through your web browser settings. However, please note that if you disable certain cookies, some features of our site (like the shopping cart or account login) may not function properly. By using our website without disabling cookies, you consent to our use of cookies and Google Analytics as described above.

User Choices & Opt-Out

We respect your rights over your personal data. While we do not have an automated "opt-out" or account deletion button on our site, you have control over your information in the following ways:

• Access and Changes: If you need to update or correct your personal information (such as your name, address, or email), you can contact us at any time and we will make the changes for you.
• Opt-Out of Communications: If you no longer wish to receive promotional emails or newsletters (if any) from us, you can let us know and we will remove you from our mailing list. (Transactional emails about your orders will still be sent when necessary.)
• Data Deletion: You may request that we delete the personal information we have about you. Upon request, we will delete or anonymize your data, provided we do not need to keep it for legal or business purposes (such as completing a transaction you initiated or retaining transaction records for auditing).

To exercise any of these choices, please email us at Sales@diamondappliancegroup.com. We will respond and accommodate your request as soon as reasonably possible.

Data Retention

We retain customer information for as long as necessary to fulfill the purposes outlined in this Privacy Policy and as required or permitted by law. In practice, this means we will generally keep your data for at least one year after your last interaction or purchase with us. Keeping records for over a year helps us with order history, accounting, warranty claims, and to provide better customer service if you return or have follow-up needs.

We may hold onto certain information beyond one year unless you request deletion, especially if required for legal obligations (for example, maintaining transaction records for tax and compliance purposes) or legitimate business needs. Rest assured, your information will not be kept longer than necessary and will remain subject to the safeguards and protections outlined in this policy for as long as it is stored with us.

Security Measures

The security of your personal information is very important to us. We implement industry-standard security measures to protect your data from loss, misuse, unauthorized access, or disclosure. These measures include, but are not limited to:

• Secure Transmission: Our website is secured using SSL (Secure Sockets Layer) encryption. This means that when you enter sensitive information (like payment details) on our site, that information is encrypted during transmission and cannot be easily intercepted by others.
• Secure Storage: Personal data collected is stored on secure servers. We use firewall protection and other technical safeguards to prevent unauthorized access to our systems.
• Restricted Access: Within Diamond Appliance Group, we limit access to personal information to only those employees and service providers who need it to perform their duties (for example, customer service representatives handling returns or payment processors completing a transaction). Those parties are required to keep your information confidential.
• Payment Protection: We comply with applicable standards (such as PCI-DSS for payment card data) to ensure your payment information is handled securely. We do not store full credit card numbers or sensitive payment details on our systems after your transaction is completed - any payment information is processed by our secure payment gateway partner.

While we strive to protect your information with these measures, please understand that no method of transmission over the internet or electronic storage is 100% secure. Therefore, although we work hard to safeguard your personal data, we cannot guarantee absolute security. We encourage you to also take precautions, such as using strong passwords and logging out of shared devices after making purchases.

Changes to the Policy

We reserve the right to update or modify this Privacy Policy at any time. If we make changes, we will post the updated policy on this page and update the "Effective Date" at the top. Changes or clarifications will take effect immediately upon being posted on the website unless stated otherwise.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. If we make any material changes to how we handle personal information, we may also notify you by other means, such as by email or by placing a prominent notice on our site, so you are aware of the changes. Your continued use of our website or services after any changes to this Privacy Policy constitutes your acceptance of the revised policy.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please do not hesitate to contact us. We are here to help and address any issues related to your privacy.

Contact Email: Sales@diamondappliancegroup.com

You can send us an email at the address above for matters including:

• Questions about what information we have about you.
• Requests to update, correct, or delete your information.
• Concerns or complaints about privacy or data security.
• Any other inquiries related to how we handle personal data.

We will respond to your inquiry as promptly as possible. Your privacy is important to us, and we will do our best to resolve any concerns. Thank you for trusting Diamond Appliance Group. We value your business and are committed to safeguarding your personal information while providing you with excellent service.